Perfectly straight locks aren’t easy to come by. Generally, the process involves an awful lot of stretching, pulling and damaging the hair to achieve a look that only lasts a short time. But Aveda has just developed a new product that is a game-changer when it comes to straight hair.
The new Aveda Smooth Infusion Naturally Straight Styling Creme uses the power of pure flower and plant essences to eliminate unwanted waves with every use, making hair easier to straighten morning after morning and helping to keep hair straight for longer. Unlike chemical straightening treatments, Smooth Infusion Naturally Straight does not penetrate the hair shaft or modify their hair’s natural bonds, instead working from the outside by adding an imperceptible surface layer to the hair that continues to eliminate unwanted waves every time you use it.
After applying the creme, plant fibres invisibly attach to each hair strand during straightening to loosen waves and help hold your straight style in place. Forget about humidity as well – Aveda has taken the stress out of hot and rainy days by adding in tapioca starch and maise, which creates a humidity barrier to help fend off frizz! The more you use it, the easier it is to achieve straight locks each day – to the point where you will cut time from your styling routine each day whilst still achieving the perfect look.
Smooth Infusion Naturally Straight styling creme is part of the comprehensive Aveda Smooth Infusion collection of products specially formulated to smooth or straighten hair while dramatically reducing frizz and defending against humidity. The range includes shampoo, conditioner, style-prep smoother and glossing straightener, all available at Luc Espace and Tribe Lifestyle Hair Salons.